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Aluminium Built up Letter Signage
When Howes Percival relocated to their new premises they were faced with the challenge of making themselves contemporary to suit their new, modern building whilst ensuring that their traditional core values remained. Working within their brand guideline and producing visuals and prototypes to aid in the decision making process, we clad the horizontal support beams with a brushed aluminium background enhanced by striking three dimensional lettering to add depth. The client then discovered a problem with their ground floor office and meeting room windows as they lacked privacy, but did not want to blank the glass and lose all natural light. Using this as an opportunity to further promote their brand we reverse applied logos to the glass complete with partial height etch film to allow as much light as possible.